Stereotypes of Culture Essay Example for Free

Stereotypes of Culture Es rankThis essay aims to look benefits and disadvantages for managers to use advanced stereotypes. Stereotypes provide international managers an advantage of first guess about pagan behaviors in countries and organizations so that they can develop appropriate strategies to cope with cross-cultural problems. However, it causes three drawbacks. If stereotyping is judging a sort of people on the basis of theoretical concepts, it will be called sophisticated stereotyping (Osland and Bird, 2000).The greatest benefit is sophisticated stereotype offers basic cultural knowledge, and is useful for managers to guess about cultural behavior in a country. Therefore, it is used as assistant tool in building unitary organizational cultures. The tourist house relied on Hosftedes framework. Because lacquerese be collectivistic while Danish are individualistic, the Danish conductor had to consider whether provide guidance to Danish staffs or strict control to Japane se staffs, instead victimization individual competencies for all employees.Another example, the audio-visual firm took a chance of gender differentiation between Denmark and Japan to recruit suitable talents for their Tokyo office because it knows Japanese prefer masculine values. Hence it can say that sophisticated stereotypes can be a helpful weapon in implementing cultural management strategies. In contrast, sophisticated stereotypes cannot capture paradox which is the first disadvantage. In particular, if there are no exact cultures as described, people who depend on generalization studies cultural barriers will get confused.However, people who are acquired with cultural differences via their knowledge and experiences will be able to foresee what is most important and the best thing to do in foreign countries. Second, theoretical studies in national cultures are not sufficient to intercultural business context because international business embraced various cultures across bord ers. However, such scholars as Hofstede, Hampden-Turner and Trompenaars, Hall have studied in a single-national culture. Furthermore, sophisticated stereotypes do not describe potential cultural changes in intercultural encounters.These scholars had conducted researches for at least 19 years ago. Corporate cultures might change over time as a issuing of changes in perception and modern societies. In this case, national generalizations are useless to fit to intercultural encounters. Thus, managers merely realize insight into multi-cultural management by their experience and new approaches. In conclusion, because of above risks, sophisticated stereotypes merely are useful at the starting point for managers to guess cultural behaviors. Moving beyond sophisticated stereotypes, they fill to make incremental changes by using their own knowledge to manage cultural issues.