Advertising in the 21st century unit 8 Essay Example | Topics and Well Written Essays - 1000 words

Advertising in the 21st century unit 8 - Essay ExampleThis kind of media can serve up to pull in peoples imaginations. This is the best way to enable people interact intellectually with the services being offered, hence there is likelihood Emirates Airline service will be in top of mind when customers require flight services. However, unlike television, the radio is just background noise heard while at work or when driving. It is also expensive as compared to media such as the internet. Thirdly, Emirates Airline use company publications. The publications include newsletters and magazines. Unlike other forms of media, which have locomote in prices, publications are within the scope of affordability. They have permanence unlike the television, and radio and enable people to refer to the advert when confirming company environ numbers or even a website. The advert must be good and attractive to capture peoples attention. It is also available to small number of people. Fourthly, the c ompany uses the internet as a form of advertisement. Use of search engine advertising using the organizations website has grown rapidly. It is the sudden growing sector in the advertising industry. Potential customers visit search engine in search of different products and services on organizations websites. In using this form of media, Emirates Airline will be able to operate 24 hours and 7days a week. Internet reaches customers worldwide. Organizations internet adverts proceed for quite sometime without change. To amend organization site and advert is simple and faster. However online marketing is not free as an organization may imagine. The speak to of software, hardware, web site design, online distribution costs and maintenance is costly. The most effective media used by Emirates Airline is advertising using the internet. The advert is available 24 hours a day, 7 days a week. Further, their customers are worldwide and internet makes it possible to access them. Furthermore, i nternet